Our mission is to be a dynamic, profitable, and growth oriented company by working with all relevant stakeholders to maximize the returns on the investments of our shareholders and investors through the production and sale of the highest quality of products at the lowest possible costs in a secure and harmonious environment.

• To be a leading producer of baking products by delivering the highest quality of products of the highest international standards to our customers at the lowest possible cost.
• To maximize the wealth of our shareholders by increasing equity and earnings in real terms.
• To strive for excellence through integrity, unrelenting efforts, and by synergizing the integral components of the company.
• To achieve sustainable growth and development by anticipating the expectations of our customers, predicting market trends, and through constant and fluid innovation.
• To provide a safe, hygienic, challenging, and non-discriminatory workplace environment to our employees..
• To contribute to the social and economic development of our community